Create Unique and Valuable Content to Stay at the Top of Search Engine Results

 Original content is the backbone of your website's SEO efforts. Simply put, the original content is truly content written by you! This alone makes it very easy for your visitors to notice what's original and what's not. You can use many other resources to create your content, but you can't copy and paste somebody else's work and claim it as your own. Here's why.

Let me ask you a simple question: when you read other people's original content, do you become better able to understand it? Do you see new insights you didn't before? Is there a new technique that you didn't know existed before? Or does it just make you think differently? In most cases, the answer to these questions is "Yes". The reason why is because when you re-write your own material, you take an honest and thorough look at what you have and figure out how you can make it better.

One of the keys to originality in content marketing is being able to reach an audience. With hundreds of thousands of blogs and articles floating around on the web, it's really hard to get your message across to a unique group of people. Your audience will be like a large ocean of people who come from different countries, speak different languages, and have vastly different life experiences and interests. If you want to really become successful with your online business, original content marketing is absolutely critical.

The second thing original content marketers have found to be incredibly helpful is being able to produce content that's of a high quality. Producing high quality content is an art in itself and not something you can learn in a few weeks of learning SEO and social media marketing. It takes months of practice and figuring out what works and what doesn't. Even if you do have some basic knowledge of SEO and social media marketing, the best way to get your website traffic up to a level where you can start turning a profit is to make sure you're offering visitors something of value. High quality content is the foundation for attracting visitors and convincing them to click on your website's link.

One thing that is considered original content in the eyes of search engines and internet users is having links back to your site. Search engines consider links as vote back for your website and can increase your rankings accordingly. Having your website link back to your blog or articles is considered a valuable original content marketing technique. If your site doesn't have an internal link to your blog or articles, consider outsourcing the task for someone who does have the time and expertise to do so for you.

The last important quality of original content that most people overlook is including your target audience in the equation. Let's face it, no matter how many great articles you've written or how many social media profiles you've set up, if your target market has no idea you exist you're going to fail. You need to give your audience a reason to visit your website and read your blog posts and other online marketing materials. To do this successfully you need to ensure that you've included your target audience in the process of creating new content. Make sure they are given a reason to connect with you and be given opportunities to build a relationship with you over time.

So, if the original content is such an important part of the SEO and social media marketing process, why do so many companies choose to outsource their original SEO and social media marketing? In my experience it boils down to two factors: one, outsourcing decreases your overall attention span and two, it reduces your ability to provide quality, original content. It's important to keep in mind that original, valuable content does not have to be created by a hired writer. There are countless articles, videos, audios and other creative online material available to you that are perfect for article publishing purposes. If your goal is to attract subscribers to your website then I recommend subscribing to an RSS feed as it will allow you to gain maximum exposure for each posting without having to spend a lot of time writing each. Subscribing to an RSS feed will also allow you to monitor your content statistics which is very helpful in determining the success or failure of your online marketing campaigns.

If you have a tight budget but want to ensure your SEO and social media marketing efforts succeed then the solution is simple: outsource your original SEO and social media marketing content. This way you can focus on creating valuable original content that will actually enhance the effectiveness of your marketing campaign and increase your overall return on investment. Outsourcing your original SEO and social media content, allows you to focus on improving your business rather than trying to solve every little problem you encounter along the way. By outsourcing your SEO and social media marketing work to experienced writers who are well-acquainted with the ins and outs of search engine optimization and online marketing, you're left with more time to focus on building relationships with your target audience. By outsourcing your SEO and social media marketing work to a professional, they can focus their time on creating original content that will not only attract new audiences but will convert into loyal fans.