4 Strategies in Content Development

 Web content development is an approach to website development that focuses on making available to users of a website high quality, useful, and interesting information in the form of articles, web pages, websites, blogs, etc. Web content development includes a wide range of activities such as creating search engine optimized content; writing content for websites or blogs; collecting and analyzing data from surveys; arranging and writing text for web pages; and structuring content for web pages and websites. This work is further divided into several different categories such as product-oriented content, which is used to promote and advertise products and services offered by a business on the Internet; product oriented content development, which deals with the promotion of a business's products and services via the Internet; and information marketing content development, which aims at providing knowledge, information, and entertainment to Internet users. Web content development also involves writing copy for websites, blogs, and articles; and designing web pages and interfaces, among other things. There are many professional organizations that specialize in content development.

Internet marketing is a part of the content development process. This involves the use of the Internet, including e-mail, Search Engine, and Pay per Click (PPC) strategies, to reach out to a target audience and drive sales. The audience, in this case, is not necessarily a physical group of people but an array of potential customers. Marketing requires a content development strategy that is capable of capturing and targeting an audience in order to increase sales.

One important component of content development is SEO or Search Engine Optimization. This involves making the website more visible in search results, or SERPs, of major search engines such as Google and Yahoo through various techniques. These techniques include adding Meta tags and keywords to web pages, as well as submitting the site to a number of free database listings that provide links back to the site. Content marketing strategy that uses highly targeted keyword phrases can also increase page ranking potential through SEO.

Another strategy in content development includes creating content that can be published online, commonly known as blogging strategies. There are a number of different publishing online strategies, including RSS feeds, podcasting, and writing a series of articles for publication online. These strategies are often used as reference tools by those who are developing content for online distribution. Additionally, some Internet marketers use the methods of publishing online to simply promote their own business, either launching their businesses' websites as content publishers, or launching new sites that provide articles, blogs, or videos about their industry.

A third strategy in content development includes creating editorial calendars and other informational products that are meant to be distributed via a distribution platform such as WordPress, Blogger, or MySpace. Editorial calendars and other informational products usually focus on a specific time or date, the month, the day, or a theme. The goal of an editorial calendar or other product is to provide a concise overview of an important topic, as well as serve as a promotional tool for a business or organization. In some cases, content development organizations to create educational products such as slide shows and audio podcasts that can be downloaded free of charge from the organization's website.

A fourth strategy in content development involves creating marketing funnels or traffic models that direct visitors to a specific URL. For example, a business may create a blog in conjunction with its content development company to help the business market itself online. The blog would contain content about the company's products or services, as well as any specials or promotions the business has run. The blog posts could be hosted on a variety of blog hosting sites, including WordPress, Blogger, or MySpace.

The last strategy in content development includes editing content based upon what the market wants. An example of this strategy would be content development that targets those individuals who have an interest in high-level social media. If the firm identifies this particular group of clients, the company would work to target them through social media outlets such as Facebook, Twitter, and LinkedIn. Additionally, the company would likely host discussion groups on these various websites, along with providing links on its website pointing back to the social media pages. All of this would help the social media accounts gain in popularity, allowing the content development company to generate more sales leads.

In summation, content development processes that include editorial tasks, article editing, content optimization, and marketing funnels help to ensure that a marketing strategy produces the most results. These processes allow a business to take advantage of various forms of marketing and advertising. In addition to these techniques, companies that offer this service also offer SEO services, such as link building services, content optimization, and keyword tracking. Finally, the SEO content development strategy can also include a link building, content optimization, and keyword tracking.